The ask: To design a cleaner layout with a brand ambassador that resonates the brand value of dependability.

The new look: We designed 3 layouts within the brand mandates and 1 clutter-breaking design that was unique to the brand, which got the green flag. The new approved look/layout highlighted the logo in a unique way, with Amitabh Bachchan as the brand ambassador who perfectly echoes what the brand stands for - dependability. The new design is also cleaner compared to the older one, maintaining a balance between all the elements in the design.